MochiBits is a studio based in Los Angeles with over 20 million downloads across their portfolio of games. Their most popular title is Left vs Right, a Brain Training game with 5+ million downloads and countless features on both the App & Play Stores.

Photo Roulette is a unique, fun social game with a history of organic virality and over 20m lifetime downloads.

Sweatcoin is a fitness & lifestyle app that rewards it’s users based on their activity. Sweatcoin converts steps into currency units called Sweatcoins which can be spent on goods, services and experiences. The app has over 40 million users globally and 11 trillion steps converted into currency.

In this post I will be attempting to deconstruct the mobile racing genre, looking at recurring themes in how users are retained and monetised by developers. My experiences have led me to test (at least what feels like) hundreds of mobile racing games, and most of my analysis is generalized across those experiences. However, there are a handful of high-grossing games that I have referenced specifically in order to demonstrate particular points.